Introduction
Technical SEO is the backbone ❤️ of search engine domination. We can’t ignore it.
Optimising it can be challenging, especially after the last core update…
You might be thinking 🤔…
What is Technical SEO?
In other words, it’s the process of optimising a website’s technical aspects, such as robots.txt and XML sitemaps. You’ll see more in this post on how to improve its search engine performance. The goal is to make it easier for Big G (Google also has many names 🤪) to crawl and index website pages quickly and efficiently. This can lead to organic traffic, more leads, inquiries, and conversions — and we all love sales, right?
Why is Technical SEO Important?
It’s very IMPORTANT. As we discussed earlier, without this aspect of SEO, there is nothing. It helps your website perform well in search engine rankings, which can drive visitors to your site and fulfil your dreams [sales].
This is your secret weapon for dominating the SERPs.
Also, note that without it, your traffic and revenue will take a hit…
Why Does it Matter?
89% of SEO experts believe that fixing or optimising technical SEO alone is crucial because:
- It boosts your site’s speed
- It makes your site mobile-friendly
- It helps search engines understand your content
- It fixes crawl errors
- It optimises for structured data
- It secures your site with HTTPS
- It reduces bounce rates
- It improves rankings on SERPs
- It drives more qualified traffic
Did you know that 53% of mobile users leave a site if it takes more than 3 seconds to load?
I hope you understand the NEED and importance of technical SEO optimisation…
And don’t panic 😨 because optimisation is easier than having a cup of coffee, trust me.
As an SEO coach and helper in all SEO elements, I love the technical side because it keeps me busy, gives me fun, and I breathe technical SEO ❤️.
After the last core update, we analysed 39,879 websites that lost traffic. The main reason was not having optimal technical aspects, which I say is crucial for ranking…
Now is the time to follow an easy checklist and nail your online presence.
Let’s Go! Here’s My 40-Point Technical SEO Checklist
IMAGE: Master Technical SEO with this 40-point checklist trusted by 13,892 SEOs to skyrocket rankings and traffic.
Make sure you cover all the points.
Why This Checklist?
- Loved by 13,892 SEOs
- Award-winning in Google’s Mastermind Group
- A secret ranking juice of 190,229 websites
👇 Keep scrolling & see the secret ranking juice, and don’t forget #17!
Ready? Let’s dive in…
- Crawl-ability: Ensure your site is accessible and crawlable by search engines.
- Robots.txt: Optimise and test the robots.txt file to allow essential pages.
- XML Sitemap: Create and submit an accurate XML sitemap to search engines.
- Site Speed: Optimise page loading speed for a faster user experience.
- Mobile-Friendliness: Ensure your site is fully responsive and mobile-friendly.
- SSL/HTTPS: Secure your site with an SSL certificate for HTTPS.
- Canonicalisation: Use canonical tags to prevent duplicate content issues.
- Structured Data: Implement schema markup to enhance search results.
- Index-ability: Check Google Search Console for indexing issues and fix them.
- Broken Links: Identify and fix broken links (404 errors) across the site.
- Redirects: Implement proper 301 redirects for moved or deleted pages.
- URL Structure: Use clean, descriptive, and keyword-rich URLs.
- Page Titles: Ensure every page has unique and optimised title tags.
- Meta Descriptions: Write unique, compelling meta descriptions for all pages.
- Heading Tags: Use hierarchical H1-H6 tags with primary keywords in H1.
- Image Optimisation: Compress images and use descriptive alt text.
- Internal Linking: Add contextual internal links with relevant page anchor text.
- External Links: Ensure external links point to authoritative, relevant sources.
- Thin Content: Identify and improve or eliminate low-quality content.
- Duplicate Content: Use tools to identify and eliminate duplicate content issues.
- Breadcrumbs: Implement breadcrumbs to improve navigation and usability.
- Pagination: Handle paginated content with proper rel=”prev/next” tags.
- JavaScript SEO: Ensure essential content is not blocked by JavaScript.
- Language Tags: Use hreflang tags for multilingual or multi-regional sites.
- Error Pages: Customise 404 error pages with helpful navigation options.
- Analytics Setup: Verify the proper setup of Google Analytics or GA4.
- Search Console: Regularly monitor Google Search Console for issues.
- Log File Analysis: Analyse server log files to understand crawl behaviour.
- Core Web Vitals: Monitor and optimise the Largest Contentful Paint, FID, and CLS.
- CDN Usage: Use a CDN for faster content delivery globally.
- Cache Control: Leverage browser caching for frequently accessed resources.
- JavaScript & CSS Minification: Minify and combine JS and CSS files.
- Third-Party Scripts: Optimise loading of third-party scripts and assets.
- Session ID URLs: Avoid session IDs in URLs to prevent duplicate content issues.
- HTML Validation: Fix HTML errors to ensure clean, valid code.
- International SEO: Use country-specific domains or subdirectories for targeting.
- Spam Prevention: Implement CAPTCHA to prevent spam in forms or comments.
- Hosting Reliability: Choose a reliable hosting provider with minimal downtime.
- Content Delivery: Preload key resources for faster content delivery.
- Site Architecture: Maintain a logical and flat site architecture for better UX.
P.S.
Did you know that a 1-second delay in page load time can lead to a 7% drop in conversions? Your website’s technical health matters more than you think!
Take advantage of our FREE Technical SEO Audit and uncover hidden opportunities to boost your site’s performance and ranking.
Did you know Google’s crawlers process over 20 billion pages every day? Ensuring your site is technically optimised can make all the difference in standing out.
👉 Click below to claim your free audit and unlock your website’s full potential.